Digital Marketing according to Wikipedia is the promotion of brands using all forms of digital advertising channels to reach consumers. This now includes television, radio, internet, mobile and any other form of digital media. So digital marketing looks like the super class of internet marketing. But would it still be called digital marketing if we use internet to market the products on the mobile? I am pretty much sure that nobody knows the answer to this question as the lines are being blurred everyday between digital, internet and e-marketing (which is supposed to differ from the other two because of its relation to e-commerce).
There have been few major upheavals that have happened in the mobile marketing space over the past one year. Google acquired and integrated AdMob (the leader in mobile advertising for all platforms) with AdSense making it the undisputed leader in mobile phone marketing. Apple who was earlier planning to acquire AdMob launched its own iAd targeting its services towards the larger companies. Yahoo mobile advertising in a bid to compete with the location based advertising services offered by Google has brought San Francisco based Cirius technologies which specializes in reaching consumers with ads based on their location. Yahoo advertising has also offered to create custom made mobile sites for businesses.
While it is possible for small and medium sized businesses to post ads on AdMob for as little as $100, advertising using iAd could be as steep as $1 Million which puts it out of the reach of the smaller companies. While Google's AdMob offers high fillrates ((number of ads received / number of ad requests sent ) * 100). iAd attracts business on the basis of eCPM which is “Effective Cost Per Mille (1000) Impressions” That’s (total earnings / impressions) * 100. It is predicted that the number of people browsing net on the mobile (roughly 1.7 billion) would exceed those browsing net on PC by 2013. With staggering numbers like these only time will tell whose strategies would allow them to take a lion’s share of the mobile marketing world but for now AdMob has the advantage of fill rates whreas iAd scores on the basis of relevance and quality of ads. Only time can decide the true winner.
Until Next Time,
Yours Truly,
J.J. Chaitanya
There have been few major upheavals that have happened in the mobile marketing space over the past one year. Google acquired and integrated AdMob (the leader in mobile advertising for all platforms) with AdSense making it the undisputed leader in mobile phone marketing. Apple who was earlier planning to acquire AdMob launched its own iAd targeting its services towards the larger companies. Yahoo mobile advertising in a bid to compete with the location based advertising services offered by Google has brought San Francisco based Cirius technologies which specializes in reaching consumers with ads based on their location. Yahoo advertising has also offered to create custom made mobile sites for businesses.
While it is possible for small and medium sized businesses to post ads on AdMob for as little as $100, advertising using iAd could be as steep as $1 Million which puts it out of the reach of the smaller companies. While Google's AdMob offers high fillrates ((number of ads received / number of ad requests sent ) * 100). iAd attracts business on the basis of eCPM which is “Effective Cost Per Mille (1000) Impressions” That’s (total earnings / impressions) * 100. It is predicted that the number of people browsing net on the mobile (roughly 1.7 billion) would exceed those browsing net on PC by 2013. With staggering numbers like these only time will tell whose strategies would allow them to take a lion’s share of the mobile marketing world but for now AdMob has the advantage of fill rates whreas iAd scores on the basis of relevance and quality of ads. Only time can decide the true winner.
Until Next Time,
Yours Truly,
J.J. Chaitanya
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