It’s the little things which matter! AKA When Points of Parity become Points of Differentiation Part 1
Hey all, Its been a long time since my last post. But time just passes you by as you keep observing life. For those of you who might be wondering why the ultra long ( Dr. Strangelove inspired title)? I request you to just read on and find out how little things affect our choices. I live in a City called Hyderabad which is the fifth largest city in India home to around 4 million people and 300,000 cars. India’s emergence as a super power has given a much needed boost to the country’s middle class which means the city I live in sees an average of 600 new vehicles coming on the streets every day. The purchasing power of the middle class gave rise to the MALLS - the ultimate one stop shops for shopping, movies, food and entertainment. Now the million dollar question is do these multi-storied complexes have the capacity to accommodate the customers who come in with their families. If you are someone who spends his entire weekend shopping or hanging out the answer is a painful “ No