Search engine optimization (SEO) has for a decade been the elixir for websites which have meandered aimlessly in internet anonymity. Manipulating the website content so as to appear on top of the search engine results appeared to be the most effective of way attracting the internet customers whose span of attention seemed to be decreasing with every passing hour. However no reign lasts forever and SEO’s supremacy over the destiny of websites was finally challenged by its distant similarly named (somewhat controversial) cousin Search Engine Marketing (SEM). Although SEM (initially known as the less than flattering Pay per click advertising) came into prominence at the same time as SEO it took a while before it could capture the attention of the website owners the same way as SEO did. The introduction of Google Adwords in 2003 really thrust SEM into spotlight and also made the search engines realize they could actually make money out of SEM. Today SEM has become the primary source
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